BACKGROUND & HISTORY
The MojoLand® website came into existence in 1996, as a response to Buzz Bissinger’s ‘Friday Night Lights’ book. I felt there were several bent truths and sensationalized information in the book. Being a graduate of Permian, I found portions of the book to be exaggerated. Hence the creation of MojoLand®.
The site began as a personal web page. It consisted of a news page, roster, schedule, coaching staff, and playoff history of the football team. In 1998, the Ector County Independent School District was in its Phase Two of becoming internet friendly and having a site originating from its campuses. Along the way, more and more features to the MojoLand® site would evolve.
The ECISD finally got on track and launched their own site, which included the district’s full athletic department. In 2000, MojoLand® would yield to the school district site and re-focus on the football athletes and their achievements during and after dawning the Panthers uniform.
The production of ‘Friday Night Lights – the Movie’ began in March of 2004 and I had an inside track. MojoLand® was the only website on the internet with daily updates and photos, as I was directly involved cast as a Permian assistant coach. The inside scoop afforded MojoLand® to top One Million internet visitors a month for most of 2004-05.
In 2006, the website featured the first internet-based virtual museum in the nation that was dedicated to a high school football program and its history.
MojoLand® is celebrating its Black, White, and Silver anniversary after an unprecedented year of surprises in 2020. Through the many highs and lows, I have enjoyed corresponding with several of you over the past 25 years. Thank you all for the ride.
Make sure to look for ‘Inside MojoLand’ later this year.