The MojoLand website came into existence in 1996, as a response to Buzz Bissinger’s ‘Friday Night Lights’ book. I felt there were several bent truths and sensationalized information in its contents. Being a graduate of Permian, I found portions of the book to be more-or-less sensationalized journalism and portions to be completely of no merit. As a result, MojoLand was created.
The site began with a news page, team roster, schedule, list of coaches, and the playoff history of the Panthers. In 1998, the Ector County Independent School District was in Phase Two of becoming internet friendly and having a site originating from its campus. The ECISD finally got on track and launched their own site, which included the district’s full athletics department. In 2000, MojoLand would yield to the school district site and re-focus on the football athletes and their achievements during and after dawning the the Black -N- White.
The production of ‘Friday Night Lights – the Movie’ began in March of 2004 and I had an inside track. MojoLand was the only website on the internet with daily updates and photos, as I was directly involved cast as a Permian assistant coach. The inside scoop afforded MojoLand to top One Million internet visitors a month in the Fall of 2005. For 2006, the site featured the first internet-based virtual museum dedicated to a high school football program and its history.
MojoLand enters its 23rd season in 2018. Through the many highs and lows, I have enjoyed corresponding with several of you over the years. Thank you all for the ride, with hopefully more to come.